Melissa Fitzgerald
Marketing Manager, VSP Vision Care
- Role
- Marketing Manager B2b Marketing Strategy at VSP Vision Care
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Melissa Fitzgerald
Marketing communications professional with extensive experience in the following…
Experience
Marketing Manager B2b Marketing Strategy
Oct 2022 — Present
Lead B2B marketing campaigns for VSP’s government markets business unit serving health plan partners with government programs (Medicare, Medicaid, Duals, Exchange market segments).> Plan and execute B2B content marketing for our commercial markets through external newsletters and social media, working with business partners throughout the enterprise.> Orchestrate strategic advertising campaigns to reach B2B decision makers through multi-channel tactics.
Education
Ohio University
BSJ
Skills
- Non-Profits
- Publicity
- Small Business
- Entertainment
- B2b
- Consumer Products
- Media Relations
- Crisis Communications
- Social Media
- Public Relations
- Newsletters
- Event Planning
- Internal Communications
- Press Releases
- Corporate Communications
- Advertising
- Social Media Marketing
- Nonprofits
- Marketing Communications
- Direct Mail
- Marketing Strategy
- Email Marketing
- Fundraising
- Marketing
- Sponsorship
- Editing
- Strategy
- Web Development
- Online Advertising
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.