Melissa Stewart

WORK HISTORY

EDUCATION

ABOUT MELISSA STEWART

I am an experienced communications professional with a strong background in public relations, retention and engagement marketing and crisis communication. Having worked for 10 years+ in telco I am proficient in leading a team to deliver strategic communications with a focus on the different stages of a customer’s lifecycles; drafting and preparing press releases, statements, briefs as well as appointing and work with creative agencies and partners.In my previous role I lead and managed marketing initiatives and campaigns; defining the communication/channel/creative assets, analysed and reviewed the performance of the campaign from a commercial and trading perspective, as well as worked with key stakeholders such as brand, legal, commercial, data and insights team and external agencies to deliver the plan. My role also involved presenting to the board new strategies and annual plans.I have immense experience in leading a team to execute the communication deliverables to support new propositions and business challenges with a notable achievement resulting in reducing a churn rate from 90% to 5% in a 7 month period. Other successes include defining the strategy and communication for a price rise communication with no PR impact consistently for 5 years, which delivered £20m. incremental margin. I relish leading and working on big campaigns or special projects and having a diligent team to support in delivering as that’s what makes a role fun, interesting and stimulating.My passion for Marcomms stems back to my love of reading and writing; I have always been interested in understanding the principles of the how and why around the different types of communication and the different principles that apply based on the audience, subject, method and medium.I have a genuine enthusiasm for nurturing talent, development and growth as think it’s a vital part of learning and identifying strengths and weaknesses and building on it. In the workplace I think its important to be diligent and conscientious – but also to have a bit of fun and be mindful and appreciative of colleagues/peers outside of work priorities/cultures and differences. To get the best out of working as a team or leading a team, knowing what makes people tick professionally and personally is something that I value knowing and/or having an understanding of – I think its conducive to a very happy working life!Outside of work I have a weakness for eating doughnuts (jam or ring), boxing, going for walks, reading and spending time with my husband and daughter.