Melissa Eickhoff

About Melissa Eickhoff

Dependable and creative leader with repeated success driving visibility and market share for companies in the motorsports, automotive, CSR, energy, consumer packaged goods and other industries. Proven expertise developing and implementing high-impact marketing campaigns and branding concepts. Accessible and open-minded leader with the ability to assemble, supervise and inspire team members to achieve all objectives on budget and on time. Specialties: • Leadership and Culture• Branding and Marketing Strategy• Sponsorship, Management & Activation• Event Production• Integrated Marketing• Creative Writer & Contributor• Content Strategy & Production (social, streaming, live)• Experiential Marketing • Customer, Partner & Vendor Relations• Race Team Management• Follow-through & Accountability

Experience

1. Chief Executive Officer

   Pikes Peak International Hill Climb

   Oct 2022 — Present · Colorado Springs, CO, US

Education

• University of Nebraska-Lincoln

  Advertising, Marketing, History, English

  1987 — 1992

Skills

• Customer Relationship Management (Crm)
• Experiential Marketing
• Strategy
• Management
• Event Planning
• Business Development
• Relationship Marketing
• Advertising
• Crm
• Sponsorship Activation
• Social Media Marketing
• Product Development
• Sponsorship Programs
• Event Production
• Copywriting
• Leadership
• Social Media
• Video Production
• Integrated Marketing
• Client Services
• Direct Marketing
• Marketing
• Direct Mail
• Event Management
• Brand Management
• Packaging
• Marketing Strategy