Melissa D. Lachman

About Melissa D. Lachman

I\'m a results-driven Sales Executive & Leader with 20+ years of progressive experience in strategic sales, revenue expansion, and customer experience. Leads successful sales teams, hiring, training, mentoring, then meeting and exceeding goals. Expands accounts and provides excellent customer service. Expert at managing financials and budgeting, consistently spending within defined parameters. Builds and maintains effective client relationships, anticipating needs and delivering top notch support. Harnesses the power of business intelligence in decision making, increasing and solidifying accounts. Articulates and expresses ideas effectively using oral, written, and non-verbal communication skills to multiple audiences.27 years Healthcare Sales and Customer Experience27 years Revenue Growth and Account Expansion30 years Talent Acquisition, Training and Development, MentorshipAREAS OF EXPERTISELeadership/Influence, Business Development & Sales, Revenue & Profit Growth, Account Management Strategy, Robust Business Relationships, Reimbursement Practices & Processes, Sales Strategies, Sales Training, Medical Education, IDN/GPO Contracts & Negotiations, Communication, Persuasion, Advocacy, Talent Acquisition, Retention, Performance Management, Ethics, Integrity.Execution: Revenue Growth, Sales Expansion, Goal Achievement, Sales Strategies, Demonstrations, Presentations, Business Intelligence, Business Insight, Delivers Results.TECHNOLOGYMicrosoft Office Suite, Mac and Windows, Virtual Meeting Platforms, CRM: NetSuite, Dynamics, Salesforce, Profit OpticsEDUCATIONMaster of Science in Administration & Management, Western Maryland CollegeBachelor of Arts in Sports Medicine, Western Maryland College

Experience

1. Market Development Manager

   Centinel Spine

   Jan 2026 — Present

Education

• Western Maryland College

  Master of Science, Business Administration and Management, General

• Western Maryland College

  Bachelor of Arts - BA, Sports Medicine

Skills

• Surgeons
• Orthopedics
• Sales Force Development
• Sports Medicine
• Product Launch
• Spine
• Account Management
• Sales
• Operating Room
• Orthopedic
• Capital Equipment
• Medical Devices