Melissa Digianfilippo

About Melissa Digianfilippo

Melissa DiGianfilippo has spent her entire career in public relations. Under her direction, Melissa’s clients have earned trillions of dollars in positive press coverage across international, national, and local media outlets. She has facilitated hundreds of successful partnerships, influencer campaigns, PR stunts and activations, and more.As a passionate writer from an early age, Melissa discovered her talent after winning awards for her writing starting at age 8. She earned a scholarship to Kent State University for Magazine Journalism. A professor recognized her natural PR skills, leading her to switch her focus to public relations and she never looked back.Melissa’s path to entrepreneurship began with a prestigious internship in Chicago, followed by multiple job offers before graduating college. She gained extensive experience on both the agency and corporate sides of PR before starting her own company in 2008. For over 15 years, she co-ran Serendipit Consulting, growing the agency to 40 employees and supporting clients all over the country. In 2024, she launched Proof to create a different kind of PR agency.Notable Achievements & Accolades:Facilitated two major broadcast stories for two different clients on The Today Show in one year.Interviewed and contributed content on Fox & Friends, Good Morning America, CNN, The Today Show, Entrepreneur Magazine, and more.Executed a national PR stunt that landed 200 media placements, resulting in a 297% increase in referral traffic and a 19% increase in direct traffic to a client’s website.Helped a new national franchisor drive over 100 qualified franchise leads through 98 targeted earned media placements in one year.Best Marketing Podcast by Adweek’s Podcast of the Year Awards (2022)40 Under 40 honoree by the Phoenix Business Journal (2021)Agency of the Year by the Public Relations Society of America (PRSA) Phoenix Chapter (2019)Top Female PR Professional in Arizona by Arizona Foothills Magazine (2018)Most Admired Leader by the Phoenix Business Journal (2018)Rising Star by Student Housing Business (2014)Generation Next: Forty Under Forty by AZ Business Magazine (2014)Most Valuable Volunteer of the Connect Board by the Boys & Girls Clubs of the Valley (2018)Entrepreneur’s Organization (EO) Arizona chapter member (2014 - present), Board Member (20••••20)Scottsdale Leadership Graduate Class 23 (2009)

Experience

1. Founder & CEO

   Proof Publicity

   Oct 2024 — Present · Scottsdale, AZ, US

   Proof transforms your expertise and ideas into engaging content and newsworthy stories, driving measurable growth. Welcome to Proof, a results-driven PR agency founded by Melissa DiGianfilippo, a well-respected public relations leader with two decades of experience. Proof is committed to delivering strategic PR that builds brand awareness, drives qualified traffic, and contributes to business growth.The Proof team consists of leading public relations experts with experience managing local and national campaigns for highly acclaimed brands, achieving winning results.

Education

• Kent State University

  Bachelor of Science, Public Relations

  2001 — 2005

Skills

• Crisis Communications
• Strategic Planning
• Product Marketing
• Social Media
• Public Relations
• Media Relations
• Social Media Marketing
• Marketing
• Press Releases