Melissa Day

About Melissa Day

With over twenty five years of experience in retail and consumers, Melissa is an expert at strategically building and scaling brand experiences (services, programs, products, spaces) to deliver the highest value to the business. Beginning her career on the agency side as a brand strategist, she has spent the most recent decade within corporate developing, launching, and scaling programs with brands such as Lovesac, Walmart, Walmart Health, and Luxottica. Many of her programs enjoy significant boosts in sales and NPS, with her Walmart experience now rolling to locations and online nationwide. She has trained at the Disney Institute in Exceptional Service and directly incorporates many of these principles now as a consultant for b2c and b2b2c brands, creating stand-out branded experiences that deliver while they delight by increasing retention and satisfaction. Her expertise and capabilities span functions and industries, allowing her to quickly establish rapport and alignment among even the most diverse of leadership teams. Grounded in core insights and data, Melissa builds the service blueprint for growth through shared stakeholder vision leveraging ‘experience’ as the tool for differentiation and preference in highly competitive categories. Having been on the inside of the business, she is one part coach and one part ‘roll up her sleeves,’ generating deliverables alongside tools, processes and capabilities that enable team development and long-term success.

Experience

1. Owner, Brand Consumer Lead

   Auxo Brand Growth

   Dec 2023 — Present · Cincinnati, OH, US

   Built an agency with rotating experts on call to develop multi unit omni consumer brands from research and strategy through activation.

Education

• University of Cincinnati

  Bachelor of Science (B.S.), Architecture

• University of Cincinnati

  Master of Architecture (MArch), Architecture

Skills

• Brand Management
• User Experience
• Content Strategy
• Marketing Strategy
• Design Strategy
• Experience Design
• Brand Development
• Marketing Research
• Creative Direction
• Concept Development
• Interactive Advertising
• Digital Strategy
• Strategy
• Qualitative Research
• Digital Marketing
• Consumer Insights
• Brand Architecture
• Social Media Marketing
• Corporate Branding
• Marketing
• Graphic Design
• Interactive Marketing
• Branding & Identity
• Market Research
• Customer Insight
• Creative Strategy
• Integrated Marketing