Melissa Culp
Senior Vice President, Events Manager @ Bank of America | Certified Meeting Professional-HC
- Role
- Senior Vice President, Events Manager at Bank of America
- Location
- Orange, CA, US
- LinkedIn followers
- 500 followers
About Melissa Culp
In my current role as Senior Vice President at Bank of America, I draw upon a strong foundation in omni-channel marketing and event strategy to craft memorable experiences that resonate with advisors and stakeholders. Our team excels in vendor management and creating educational and recognition events that align with company goals and priorities, thanks to a collaborative approach and meticulous execution plans.My recent tenure at Bionano Genomics and Edwards Lifesciences honed my abilities in global event marketing and strategic meeting management, respectively. I helped to create best practices and focused programs that enhance customer experiences, internal branding, and sales meetings. With a Certified Meeting Professional-HC credential and I am committed to elevating Bank of America\'s event presence to new heights.
Experience
Senior Vice President, Events Manager
Aug 2022 — Present
Supporting Merrill Lynch, Investment Solutions Group, Retirement and Personal Wealth Solutions education and recognition events for Advisors-Working with lines of business, Communications, Marketing and Learning partners to develop and recommend event/content strategy that achieves LOB goals and priorities-Partnering with internal stakeholders to provide strategic objectives, budget and execution plan for each program and overall portfolio annual plan-Vendor engagement and management-Accountable for end-to-end event execution, budget management, attendee management, logistics and planning -Consulting for special projects
Education
University of Southern California
BA, Sociology
1996 — 2000
Skills
- Corporate Communications
- Crm
- Sponsorship
- Business Process Improvement
- Leadership
- Public Relations
- Online Marketing
- Content Development
- Retreats
- Management
- Strategic Planning
- Legal Marketing
- Graphic Design
- Brand Development
- Newsletters
- Launches
- Social Networking
- Brand Awareness
- Pharmaceutical Meetings
- Event Planning
- Coordinating Events
- Copywriting
- Web Design
- Social Media
- Trade Shows
- Incentives
- Marketing
- Weddings
- SEO
- Lead Generation
- Receptions
- Corporate Events
- Financial Marketing
- Press Releases
- Microsoft Office
- Sales
- Email Marketing
- Corporate Branding
- Marketing Strategy
- Promotional
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