Melissa Crivillaro
Chief Marketing Officer | Global Growth, Brand & Creative, Ecommerce | ex L’Oreal, LVMH, Condé Nast
- Role
- Chief Marketing Officer at CURiO Brands
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Melissa Crivillaro
Leading the charge at Lightbox Jewelry in Marketing, my focus lies in spearheading global growth initiatives through innovative strategies and fostering comprehensive brand development. My team\'s efforts have catalyzed significant growth across 75+ countries, harnessing the power of Brand & Creative, E-commerce, Digital & Media, CRM, and PR & Partnerships.My approach is rooted in a blend of creative vision and analytical precision, fostering a culture of collaboration that empowers high-performing teams, successfully drives revenue, increases market presence, and bolsters customer acquisition. Aligning brand and creative visions with digital media, CRM, and PR partnerships, the goal is to expand brand awareness efficiently. The synergy between these domains under my leadership ensures cohesive growth and innovation.Markets: Americas, Europe, Asia, Middle East & AfricaSpecialities: Team & Executive Leadership | Digital & Performance Marketing | Brand Building | Strategic Vision & Planning | Content Marketing | Customer Centricity, Insight and Strategy | User-generated content (UGC)| Viral Marketing | Artificial Intelligence (AI)| Omni-channel Marketing | Customer journey | Personalization | Customer Segmentation | Social media & Influencer Marketing | Search engine optimization (SEO)| Thought leadership | Gamification | Customer retention | Conversion rate optimization (CRO)| Public Relations | Programmatic | New Product Development | Retail Expansion | Transformation | Global Expansion
Experience
Chief Marketing Officer
Oct 2024 — Present
Leading Brand Strategy, Marketing (Social, PR, CRM, Paid Media), Creative, Product Innovation, Consumer Insights & Analytics, and Digital Commerce (Ecommerce & Amazon) to power growth for Thymes, Capri Blue + Otherland | Member of the 5-person Executive Leadership Team
Education
LIM College
BBA, Marketing
Iona University
Post-MBA, E-Commerce
2008 — 2008
Iona University
MBA, Marketing
2006 — 2008
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