Melissa Cooper

About Melissa Cooper

Expert Business Development Strategist with a collaborative, results-driven approach…

Experience

1. Director of Sales and Marketing

   Hay Creek Hotels

   Sep 2024 — Present · NY, US

   Luxury Boutique Hotel and Restaurant (Under Construction), New York, NY• Spearhead the sales and marketing strategy, focusing on brand development, revenue optimization, and attracting discerning high-net-worth clientele in the competitive luxury hospitality sector. • Conduct in-depth market analysis and competitive research to identify and capitalize on emerging growth opportunities, positioning the property as a premier luxury destination within the New York market. • Lead the execution of multi-channel digital marketing campaigns, leveraging SEO, PPC, social media, and content marketing to maximize direct bookings, elevate the online presence, and enhance customer acquisition strategies. • Forge and cultivate strategic partnerships with corporate clients, luxury brands, and prominent local businesses, driving long-term revenue growth and strengthening the hotel’s market positioning through innovative business alliances. • Develop comprehensive pre-opening budgets, establish performance KPIs, and align sales strategies with organizational objectives, ensuring the sales team would consistently achieves aggressive revenue targets and exceeds performance expectations. • Manage and optimize marketing budgets, ensuring the highest possible ROI through cost-effective strategies and performance tracking across various digital and traditional channels. • Lead contract negotiations with vendors and foster robust relationships with key partners to drive brand awareness, accelerate revenue growth, and ensure sustained market visibility for the property.

Education

• Parsons Paris – The New School

  Fine/Studio Arts, General

• University of the Arts

  Bachelor of Science, Industrial Design/Ergonomics

  1985 — 1989

Skills

• Revenue and Expense Projections
• Cms Content Management Systems
• Corporate Branding and Identity
• Project Management Lead
• Sales
• Public Relations Management
• Corporate Communications
• P&L Management
• Sales Management
• Public Relations
• Contract and Vendor Negotiations
• Financial Performance Reporting
• Marketing Strategy
• Online Marketing
• Hospitality
• Advertising
• Data Collection Systems
• Promotions
• Microsoft Word
• Social Media Marketing
• B2b and B2c Business Development
• Microsoft Excel
• Crm Systems
• Google Analytics
• Capital Improvements Oversight
• Pos - Point of Sale
• Crs / Reservation Systems
• Pricing, Benchmarking and Analysis
• Brand Development
• Client/People Management/Training/Coaching
• New Business Development
• Microsoft Powerpoint
• Change and Conflict Management
• System/Process/Program Re-Tooling
• Management
• Workflow /Resource Allocation
• Marketing Communications
• Architectural Blue Prints
• Business Development
• Digital Marketing