Melissa Clapper

About Melissa Clapper

I\'m passionate about building strong, fearless teams that show up with heart and grit.A dynamic, results-driven executive with a proven track record of leading high-performing teams to drive strategic alliances and revenue growth through impactful partnerships. Recognized for inspiring cross-functional teams, fostering a culture of collaboration, and guiding organizations through complex negotiations to enhance market positioning and accelerate business expansion.Adept at leading go-to-market strategies, cultivating C-level relationships, and aligning diverse stakeholders around shared goals to unlock new market opportunities.Expertise in building and scaling partner programs, directing joint strategic initiatives, and empowering teams to deliver exceptional outcomes through collaborative product development, sales enablement, and customer acquisition strategies.Areas of Expertise:* Cross-Functional Team Leadership* Complex Problem Solving*Partnership Management/Development* Contract Negotiation / Market Expansion* Multimillion-Dollar Budget Management* Product Integration & Co-innovation* Data-Driven Decision Making

Experience

1. Director, Incentives

   84.51˚

   Jan 2025 — Present · Cincinnati, OH, US

   Lead Incentives center of excellence, focused on leveraging owned assets, connectivity into Kroger loyalty and promotion strategy, and strategic partner engagement- Build and implement unified commercial strategy across incentive vehicles, including market positioning, portfolio development, and innovation- Foster strong, collaborative relationships with senior Kroger leadership and cross-functional teams spanning promotional strategy, digital experience, and in-store operations- Identify and solve challenges in highly connected, fast-paced environments.

Education

• University of Pennsylvania

  Bachelor of Arts (B.A.), International Relations

  2006

• University of Pennsylvania

  BSE, Mechanical Engineering and Applied Mechanics

  2006

• University of Cambridge

  MPhil, Modern European History

  2007

Skills

• Consumer Behaviour
• Marketing Mix Modeling
• Data Analysis
• Segmentation
• Customer Insight
• Consumer Behavior
• Market Analysis
• Forecasting
• Historical Research
• Management
• Agent Based Modeling
• Product Development
• Predictive Analytics
• Analytics
• Quantitative Research
• Marketing Research
• Competitive Intelligence
• Competitive Analysis
• Public Opinion
• Statistical Modeling
• Project Management
• Market Research
• Agent-Based Modeling