Melissa C.
Senior Brand Manager, Watier @Groupe Marcelle
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WORK HISTORY
Senior Brand Manager, Watier @Groupe Marcelle
Montreal, QC, CA
EDUCATION
Concordia University
Bachelor of Commerce - BCom
McGill University
Graduate Certificate
SKILLS
ABOUT MELISSA C.
With rich experience in brand strategy, go-to-market execution, product marketing, and marketing communications, I’ve worked across multinational CPG and entertainment brands at both global and regional levels. I thrive on curiosity, bold ideas, and challenging the status quo, constantly asking “what if” to unlock new opportunities for brand and business growth.As a strategic and authentic leader, I have a proven track record of leading marketing, creative, sales, and cross-functional D&D teams from brief to execution, driving both impactful output and measurable results. With an adaptable mindset and an empathetic approach, I’ve guided teams through business turnarounds, process transformations, and multinational brand acquisitions.I’m passionate about mentoring and empowering teams, helping them reach their full potential while fostering collaboration and innovation. I bring energy and optimism to every project, driving momentum and delivering meaningful impact.Inspired by (not limited to): Arts, Craftsmanship, Culture, Nature, Beauty, Storytelling, Human Behavior, Psychology, Health & Wellness, Sustainability, Leadership Currently leading life with the motto of EXPAND. EXPLORE. EXCITE
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