Melissa Casas
Social Media Producer Lead Copyeditor @Getty
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WORK HISTORY
Social Media Producer Lead Copyeditor @Getty
Los Angeles, CA, US
Received a Webby nomination in the Social Content Series/Education and Science category for \"Macabre Minute with Mel,\" an annual autumnal investigation into the dark and mysterious objects and stories in Getty\'s collections- Leadership: manage and train mentees, undergraduate interns, and new hires in team workflows, policies, and best practices- Content Production: create interactive educational content (+400 posts/month: video series, live Q & As, memes, etc.) to increase worldwide awareness of art, culture, and Getty- Community Management: streamlined social listening by establishing cross-platform FAQs and internal complaint procedures, and increasing inbox reply rate by 95%- Social Strategy: work with editorial team and analytics manager to gather data, plan multi-channel content, and research new trends and platforms to integrate into workflow- Brand Awareness: increased followers (5%), monthly social impressions (26%), monthly content output (54%), and museum attendance since start date
SKILLS
ABOUT MELISSA CASAS
Yes, my last name means “houses” in Spanish. No, I haven\'t worked in real…
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