Melissa Casanova
Director of Marketing at Virginia Eye Institute
- Role
- Marketing Director at Virginia Eye Institute
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Melissa Casanova
Creative, resourceful and flexible, able to adapt to changing priorities and maintain a positive attitude and strong work ethic.
Experience
Marketing Director
Jan 2019 — Present · Richmond, VA, US
Strategic marketing leader with a proven track record of driving physician engagement, patient growth, and brand visibility in the healthcare space. I specialize in developing sales and retention strategies by identifying high-value physician networks, medical groups, and market opportunities aligned with organizational goals.I leverage data analytics to inform senior leadership and support strategic decision-making—translating insights into action by communicating key trends and outcomes across departments. My work bridges the gap between marketing and operations, ensuring alignment between physician outreach, patient needs, and overall business development objectives.I collaborate closely with external marketing partners to assess market share trends and demographic shifts, helping our organization stay ahead of the curve. Whether launching innovative, patient-first campaigns or implementing new services and protocols, I focus on keeping our brand at the forefront as a community-centered, forward-thinking provider.From digital campaigns and direct mail to broadcast and email marketing, I oversee the performance of fully integrated campaigns and guide continuous improvement. I also support the selection and management of analytics tools in partnership with IT, operations, and other departments to measure what matters most.
Education
J. Sargeant Reynolds
Business, Management, Marketing, and Related Support Services
2008 — 2010
Skills
- Sales Management
- Budgets
- Food
- Telecommunications
- Product Development
- Construction
- Wireless
- Public Speaking
- Event Planning
- Program Management
- Process Scheduler
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Fmcg
- Communication
- Project Coordination
- Teamwork
- Retail
- Marketing Communications
- Marketing
- Strategic Planning
- Social Networking
- Outlook
- Process Improvement
- Marketing Strategy
- Contract Management
- Project Management
- Interpersonal Skills
- Customer Service
- Business Development
- Negotiation
- Microsoft Office
- Sales
- Project Planning
- Research
- Leadership
- Social Media
- Event Management
- Vendor Management
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