Melissa Buitrago Caplis
Manager | Customer Lifecycle | Digital Analytics | Digital Optimization | Voice of Customer | Customer Experience | Product Management | Program Management
- Role
- Technical Product Manager, Operational Analytics & Ai at Alaska Airlines
- Location
- Renton, WA, US
- LinkedIn followers
- 500 followers
About Melissa Buitrago Caplis
Experienced leader and digital data analyst with expertise in digital media tools, advertising, publisher and e-Commerce. Highly skilled and effective at site performance analytics, customer analytics, behavioral audience analytics, customer journey and revenue realization. Serving as a subject matter expert and centralized resource. Seeking a dynamic role to utilize analytics knowledge and experience within the digital media industry.Specialties: Excel (Advanced), Tableau, Coremetrics, Adobe Analytics, Vendor Management, Program Management, Contract Management, Revenue Reporting, Client Service, Behavioral Targeting, Data Validation, Audience Discovery/Analysis, Access, Product Management
Experience
Technical Product Manager, Operational Analytics & Ai
Oct 2024 — Present
Manage the Operations Analytics product portfolio, systems, and processes. Guide and coordinate collaboration with Business Intelligence managers, analysts, developers, and partner teams to evolve efficiencies through technical innovation, AI and automation. Responsible for developing standards and best practices for best-in-class deployments of our analytic tools at Alaska Airlines and Horizon Air.
Education
Communication Leadership at the University of Washington
Master's Degree, Master's of Communication in Digital Media
Pacific Lutheran University
Bachelor of Arts, Psychology, Sport Psychology
Skills
- Tableau
- E-Commerce
- Vendor Management
- Web Analytics
- Data Validation
- Microsoft Excel
- Analytics
- Sales Support
- Digital Marketing
- Keynote
- Gomez
- Behavioral Targeting
- Marketing
- Digital Media
- Omniture
- Adobe Sitecatalyst
- Coremetrics Analytics
- Management
- Ad Networks
- Advertising
- Online Advertising
- Contract Management
- Online Marketing
- Excel
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