Melissa Blettner
Chief Executive Officer @Ancient Lore Village A Boyd Hollow Resorts Destination
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WORK HISTORY
Chief Executive Officer @Ancient Lore Village A Boyd Hollow Resorts Destination
Knoxville, TN, US
EDUCATION
University of Wisconsin-Stout
Hotel and Restaurant Management, Hospitality
University of Wisconsin-Madison
BS, General
ABOUT MELISSA BLETTNER
With more than three decades of leadership in hospitality and destination-based attractions, I’ve built a career turning visionary concepts into thriving, story-driven resorts. During my tenure at Great Wolf Resorts, I played a key role in its transformation from a regional brand to a national leader, overseeing the opening of more than 15 properties and helping scale the company from 100 employees to over 7,500.As CEO of Boyd Hollow Resorts and Ancient Lore Village, I believe hospitality can be more than comfort and service; it can be a source of transformation. Through intentional design, storytelling, and shared experience, we are redefining what it means to travel, to connect, and to belong.From the success of Ancient Lore Village in the Smoky Mountains to new realms like Bokee’s Trek Experience and the Ancient Lore Wellbeing Retreat, our vision remains clear: to build a more unified, joyful, and peaceful world through destinations rooted in purpose and imagination.Our work is guided by a simple promise that when people gather with open hearts, the world grows brighter.At Boyd Hollow Resorts, we call it Hospitality with Purpose.
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