Melissa Wong

About Melissa Wong

CEO and Co-founder of Zipline - the leading operations platform for field teams that enables brands to deliver transformational store experiences through engaged employees, consistent execution and fast feedback. Published Author of Stores Don\'t Suck. Our mission is to transform how retail operates by making it easier for employees to get their job done. We are bringing the ease of use of consumer technology to the enterprise so that retail associates are more informed, field teams (finally) have effective and easy-to-use tools that automate and coordinate work, and HQ has an easier way to achieve consistent execution and rollouts in stores. We ensure retailers are able to deliver on their brand promise to customers in-store and deliver an amazing experience in any location. Today, tens of thousands of stores and hundreds of thousands of users around the world trust, and love, Zipline to streamline their operations and improve their businesses. Customers include Gap Inc, Warby Parker, Sephora, LEGO, AEO Inc, O’Reilly, 7-eleven, Alo Yoga and more.My decade of experience in retail is specifically focused on how to achieve consistent execution in stores. My work focused on how to best enable organizations to move faster through engaged & inspired field teams, communicate best practices for HQ and field operations, and develop technologies and processes in response to business goals, field feedback and industry pressure. I am a Stevie Gold winner for Best Female Entrepreneur, Stevie Bronze winner for Female Executive of the Year, a Tech Trailblazer finalist, a Retail Today Top 50 Influential Woman, a \"50 Outstanding Women in Retail\", a BI insider retail power player recognized for \"revolutionizing the in-store shopping experience,\" Shoptalk Speaker, Inc Female Founder 500 honoree, VIP Bridge Builder, and a RIS Retail Industry Mover and Shaker. Under my leadership, Zipline has achieved a Net Promoter Score of 85, was included in the Inc. list of fastest-growing private companies, awarded \"Retailers Favorite\" by Vendors in Partnership, awarded Overall Store Management Platform of the year by Retail Tech Breakthrough, and received an honorable mention in Fast Company for World-Changing Ideas. CBInsights ranked Zipline as one of the 100 most promising B2B retail tech companies in the world and Zipline is Great Place to Work-Certified.You can get a copy of our book here: & qid=16••••••37 & sr=8-1

Experience

1. CEO & Co-founder

   Zipline

   Jan 2015 — Present · San Francisco, CA, US

   With 10 year of retail experience, I joined forces with a technical co-founder to build a much needed SaaS product for retailers with over 5 stores. We enable companies to manage and engage their stores and employees. Alumni of the top ranked enterprise technology accelerator program, Alchemist Accelerator.

Education

• Bates College

  B.A., Interdisciplinary (Econ/ Psych) • Double Major in Studio Art

Skills

• Web Content
• Corporate Communications
• Brand Management
• Cross-Functional Team Leadership
• Content Strategy
• Marketing Strategy
• Strategic Communications
• Content Management
• Digital Media
• Retail
• Copywriting
• Management
• Project Management
• Strategic Planning
• Social Networking
• Public Relations
• Internal Communications
• Strategy
• Leadership
• Positioning
• Corporate Branding
• Integrated Marketing
• Event Management
• Digital Strategy