Melissa Jacobson Bishop

About Melissa Jacobson Bishop

Proven digital marketing professional with expertise in social media, organizational communication, front-end web development & public relations. Passionate about building audience engagement through innovative platforms and unique content strategies.Jacobson earned a Bachelor of Science degree in Communication Studies with concentrations in corporate and organizational communication from UA. She minored in Journalism and is a member of many organizations including, but not limited to, Phi Sigma Theta National Honors Society, Communication Studies Honor Society, Alpha Phi International Fraternity and PRSA.Prior to graduation, Melissa\'s job experience began in 2006 working at Cumberland Diamond Exchange. She had a variety of jobs throughout college as a Telemarketer, Event Promoter, Social Media Intern and PR/Social Media Strategist Intern. Please contact Melissa for more information.Specialties: Customer Service, Branding, Social Media, Public Relations Strategy and Management, Digital Marketing, Special Events, Employee Communications, Marketing, Writing, Editing, Time Management, Basic HTML, Adobe Creative Suite: InDesign, Illustrator, Photoshop

Experience

1. Marketing Manager

   Cumberland Diamond Exchange

   Feb 2015 — Present · Smyrna, GA, US

   Responsible for managing marketing, advertising, PR, social media, events, and promotional activities. • Prepare marketing strategies alongside other company executives and staff• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback• Create and deliver press releases, advertisements, and other marketing materials• Gather and analyze customer insight• Engage consumers on social media• Organize promotional activities and events• Engage other organizations within the community• Responsible for the development and advancement of external communications• Define an overall communications plan for the business, including trade show participation, industry association participation, print and electronic advertising, company website, social media (Facebook, Pinterest, Instagram, LinkedIn, Twitter, etc.), and new cutting edge media• Define and develop content for the external website and provide ongoing maintenance• Develop a monthly newsletter for electronic distribution to customers

Education

• The Walker School

  High School

  2004 — 2008

• The University of Alabama

  Bachelor's Degree, Communication Studies & Information Sciences

  2008 — 2012

Skills

• Google Analytics
• Photoshop
• Fundraising
• Social Media
• Copywriting
• Journalism
• Ap Style
• Indesign
• Html
• Online Marketing
• SEO
• Editing
• Time Management
• Sponsorship
• Business Development
• Phone Etiquette
• Wordpress
• Digital Marketing
• Advertising
• Public Relations
• Internal Communications
• Media Relations
• Blogging
• Lead Generation
• Writing
• Social Networking
• Social Media Measurement
• Event Management
• Social Media Marketing
• Newsletters
• Public Speaking
• Leadership
• Marketing Communications
• Facebook
• Marketing
• Illustrator
• Crm
• Email Marketing
• Trade Shows
• Photography