Melissa Arnold
Communications & Marketing
- Role
- Executive Director at Spencer County Visitors Bureau
- Location
- Santa Claus, IN, US
- LinkedIn followers
- 500 followers
Experience
Executive Director
Spencer County Visitors Bureau
Sep 2009 — Present · Santa Claus, IN, US
The Visitors Bureau\'s core responsibility is to encourage overnight stays through strategic advertising, media relations, and customer service. This includes analyzing trends and previous effort to create and manage marketing and PR plans for seasonal campaigns to extend tourism season. Additional responsibilities includes media buying, online marketing, social media, coordinating special events, and working closely with local and national media to secure stories about the destination. As director, managing a staff of two and the annual budget for a seven-person board are also primary responsibilities.
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