Melissa C.

About Melissa C.

Corporate Marketing Strategist & Founder with 25+ years of experience driving growth for global brands, the agriculture industry, and Fortune 500 companies. I specialize in building powerful, measurable marketing strategies that connect brands to their target audiences, boost market share, and strengthen brand integrity.My career includes coordinating marketing for 100+ locations at Publix Super Markets, leading international promotional product sales across multiple regions, and developing brand and marketing strategies that have supported multimillion-dollar revenue growth.Core Competencies: Corporate Marketing Strategy, B2B Branding, Poultry Industry Marketing, Promotional Product Strategy, Client Engagement, Product Launch Management, Market Analysis, Relationship Building, Team Leadership.My approach is rooted in delivering exceptional service, strategic insights, and a commitment to brand integrity. I partner with executives, marketing teams, and procurement specialists to execute marketing plans that work — on time, on budget, and above expectations.Let’s connect if you’re seeking a proven marketing leader who can elevate your brand presence in the poultry industry or corporate market.

Experience

1. Founder - Director

   Mac Global Promotions

   Apr 2021 — Present · Huntsville, AL, US

   Founded and scaled a promotional products and marketing company serving corporate, agriculture, and education sectors, achieving consistent year-over-year growth.Lead end-to-end marketing strategy development for client brands, from initial concept through design, production, and fulfillment.Developed customized promotional product programs that increased client brand visibility and generated measurable ROI.Negotiated supplier agreements to secure high-quality, cost-effective products while maintaining brand integrity.Built and managed a multi-disciplinary team delivering on-time, on-budget projects for corporate accounts and agriculture-based organizations.

Education

• Ashford University

  Bachelor of Arts, Public Relations and Marketing

  2009 — 2013

• Ashford University

  Master of Arts, Organizational Management – Global Management

  2014 — 2014

Skills

• Project Planning
• Advertising
• Business Strategy
• Customer Service
• Strategic Planning
• Marketing Strategy
• Training
• New Business Development
• Product Marketing
• Social Media Marketing
• Management
• Marketing Communications
• Sales Management
• Marketing
• Email Marketing