Melissa Zuck
Account Supervisor / Film Publicist
- Role
- Account Supervisor at Moroch
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Melissa Zuck
With over 24 years of experience in communications, marketing, and public relations, I am…
Experience
Account Supervisor
Aug 2003 — Present · FL, US
Oversees and manages all office administration, consisting of 3 employees, 40+ contract labor representatives, across 3 states and 11 markets.• Designs and executes marketing campaigns for major and independent motion picture studios in the Southeast U.S, with clients that have included Walt Disney Pictures/Home Entertainment, Pixar, Lucasfilm, Marvel, Universal Pictures, Touchstone, Anchor Bay, and eOne. • Leads promotional and publicity campaigns, securing added value through local and regional media (radio, TV, print, and online). Responsibilities include pitching, negotiating, and managing all campaign elements, such as copy points, positioning statements, contest development, creative material production, and event coordination. • Coordinates and manages high-profile events and publicity stunts, including celebrity personal appearances, junkets, press drops, world premieres, red carpet events, Q&A sessions, and live social media feed events.• Conducts post-campaign reporting, including proof of performance and valuation.• Handles comprehensive office accounting, managing tasks such as opening jobs, processing purchase orders, and overseeing monthly online billing.• Serves as a Wellness Champion at Moroch, recruiting and promoting employee participation in wellness programs. Develops and implements wellness activities, and acts as a liaison between departments, the Wellness Coordinator, and company leadership.
Skills
- Event Management
- Direct Marketing
- Interactive Marketing
- Event Planning
- Digital Marketing
- Digital Media
- Marketing Communications
- Entertainment
- Media Buying
- Email Marketing
- Mobile Marketing
- Media Relations
- Social Media Marketing
- Press Releases
- Advertising
- Marketing Strategy
- Social Media
- Social Networking
- Relationship Marketing
- Marketing
- Publicity
- Advertising Sales
- Public Relations
- Online Marketing
- Media Planning
- Integrated Marketing
- Digital Strategy
- Film
- Online Advertising
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