Melissa Zenz
Principal UXR PayPal | Formerly Meta, JP Morgan Chase | Head of Market and UX Research
- Role
- Principal Uxr at PayPal
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Melissa Zenz
Tech and fortune 50 finance research professional with seasoned experience in consumer + B2B research, and a storied track record of setting strategic foundation leading to tangible business outcomes. A unique, multifaceted skill-set, with deep expertise of UX and market research methods shaping user experience, product development, brand, advertising, and white-space innovation. An energetic leader with an high-impact reputation, who is consistently sought out by the most senior levels of the company. Proven ability in leading teams and navigating highly-matrixed and virtual organizations. Specialties: Organizational leadership, Culture carrier, Consumer Insights, UX, Market Intelligence, New product development, Ideation and Innovation Strategy, Brand and Positioning Strategy, Campaign Development, Marketing and Business Strategy
Experience
Principal Uxr
Oct 2024 — Present
Education
University of Cincinnati
Marketing
Miami University
Bachelor of Science (BS), Marketing
Skills
- Account Management
- B2b
- Marketing
- New Business Development
- Advertising
- Social Media
- Integrated Marketing
- Market Research
- Direct Sales
- Building Relationships
- Recruiting
- Salesforce.com
- Analysis
- Strategy
- Marketing Strategy
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