Melissa Wiland
- Role
- Director of Communications at Spring Branch ISD
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Melissa Wiland
In Spring Branch ISD, our dedication to enhancing brand presence and community engagement…
Experience
Director of Communications
Sep 2021 — Present
VISIT MY WEBSITE TO LEARN MORE: • Expanded the Communications Department by six members with a strategic focus on marketing, and social media, and increased media relations • Worked with the team to develop a vision and team mission • Realigned existing job descriptions and the development of new job descriptions; set the vision for the organizational structure • Restructured team operations and weekly meeting work structures to align with and directly support vision > mission > goals • Led staff performance reviews providing ongoing mentoring and cross-training in support of goals for both individuals and the team • Actively engaged in the strategic work of the organization and served as a conduit to help the team prioritize and drive daily and weekly workflows • Developed and implemented team process workflows to deepen collaboration within the team and division and between external teams • Collaboratively led vision work for the district’s vision of The Core Characteristics of a T-2-4 Graduate; directly supported tactical implementation and alignment to the district goal • Led marketing and ongoing communications initiatives in support of three successful Bond Program elections, including a CTE Bond in 2022 • Led marketing and communications campaign design to raise awareness on school finance and public education funding in Texas • Drafted key communication for the Superintendent in the form of emails, web posting, news, and event/media scripts • Wrote press releases, news stories, and topical content for a wide range of district publications • Supported the implementation of Thoughtexchange to strengthen stakeholder engagement and improve the effectiveness of content and marketing • Developed robust communications plans to effectively produce content for a wide range of outlets (both traditional and digital)
Skills
- Blogging
- Javascript
- Social Media Marketing
- Microsoft Office
- Instructional Design
- Project Management
- Nonprofits
- Adobe Creative Suite
- Css
- Multimedia
- Social Networking
- Video Editing
- Advertising
- Final Cut Pro
- Illustrator
- Newsletters
- Html
- Video
- Public Relations
- Web Development
- Wordpress
- Leadership
- Flash
- Marketing
- Editing
- Video Production
- Social Media
- Graphic Design
- Photography
- Public Speaking
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