Melissa Wenger
Digital Marketing Manager @HCA Healthcare
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WORK HISTORY
Digital Marketing Manager @HCA Healthcare
Brentwood, TN, US
Develop and execute comprehensive digital marketing strategies to enhance brand visibility, acquire patients, and improve patient experiences. Spearhead initiatives leveraging SEO/SEM, social media, email marketing, and CRM systems.• Lead cross-functional teams in developing and optimizing digital marketing campaigns across multiple platforms.• Analyze digital campaign performance to generate actionable insights, reporting regularly to senior leadership.• Mentor and manage a high-performing digital marketing team to achieve departmental goals.
EDUCATION
University of Wisconsin-La Crosse
BA, Mass Communications
Regis University
Completed 22 credit hours of Executive MBA Program, MBA
SKILLS
ABOUT MELISSA WENGER
A results-driven and strategic marketing leader with extensive experience across startups and Fortune 500 companies. Skilled in driving brand growth, leading cross-functional teams, and executing innovative marketing campaigns across multiple channels. Passionate about data-driven decision-making, fostering collaboration, and driving meaningful change within organizations to deliver impactful, long-term growth.Core Competencies:• Strategic Marketing Planning | Omnichannel Marketing | Brand Positioning & Development• Team Leadership & Development | Project Management | Data Analysis & Performance Metrics• Creative Problem Solving | Cross-Functional Collaboration | Content Strategy & Management• Digital Marketing & CRM | Advertising Campaigns | Agency & Creative Management• Stakeholder Engagement | Communication & Consensus Building
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