Melissa Wagner
Director, Data Strategy @WPP Media
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WORK HISTORY
Director, Data Strategy @WPP Media
Oversees audience strategy for Johnson & Johnson’s Innovative Medicine portfolio, including Tremfya, Darzalex, and Spravato, guiding the use of third-party data partnerships to optimize targeting and maximize brand impact.
EDUCATION
Rutgers Business School
Master of Science - MS
Pace University - Lubin School of Business
Bachelor of Business Administration (BBA)
ABOUT MELISSA WAGNER
At Unilever, my focus as a Data Strategy & CRM Growth Manager encompasses spearheading acquisition strategies and managing multimillion-dollar budgets, which has led to a record +137% increase in email volume and a 15% boost in lead generation. Collaborating closely with cross-functional teams, we\'ve doubled the use of retargeting consumer data, enhancing customer loyalty through personalized product recommendations. Leveraging first-party data and advanced analytics, our team successfully optimized email execution for over 30 brands, ensuring top-notch deliverability and engagement. My work is driven by a passion for integrating consumer insights into actionable digital marketing strategies, ultimately fostering seamless retailer and shopper experiences while steering Unilever towards its growth ambitions. Recent Accomplishments- Pioneered first ever Lifetime Value Study to calculate return on investment in the long term - Impacted media team’s annual goals to double 1st party data in media campaigns - Developed the first Prospecting Playbook consisting of recommendations and guardrails - Inspired teams to innovate and optimize metrics (e.g. from cost per lead to cost per usage)- Trained ~60 attendees on CRM opportunities and potential ways of working
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