Melissa Wade

Experience

1. Lead Marketing Specialist

   ChildFund International

   Nov 2011 — Present

   Execute marketing programs to promote the company\'s brand and enable revenue success through established product marketing and launch strategies• Perform product and market research and analysis • Collaborate with Marketing Communications and Public Relations to craft product messages for press and industry analysts• Became product expert on assigned products to support global product marketing efforts, including product launch • Manage external relationships with vendors, selected vendors and negotiated contracts, reported metrics of activities, contributed to development of annual marketing plan• Act as point of contact for specific partner contacts to support go-to market activities.• Measure success of various marketing campaigns by gathering metrics, analyzing results, and recommending adjustments• Provide design and direction for collateral, product packaging, and other visual communications media for the company• Serve as interim and manage ChildFund’s social media network responses (Facebook, Twitter, Instagram, Google +, Pinterest)• Assist in creating RFP’s to solicit new acquisition vendors.

Education

• Virginia Polytechnic Institute and State University

  Biochemistry

  2004 — 2009