Melissa Viana

About Melissa Viana

At Razorfish, she is a strategic thinker helping clients grow their business by planning and executing their media strategies through a variety of media channels. With over 17 years of experience in the Media sector, Melissa has a natural ability to bring integration across media channels to ensure a cohesive marketing experience for any given brand. She is strategically focused on performance driven accounts with an expertise across digital channels. Melissa has prepared, delivered, and managed multi-million dollar media plans by utilizing strategic media vehicles and buying tactics designed to meet clients goals and objectives. In addition, she specializes in auditing marketing campaigns by identifying the right shifts in strategy and media tactics that can result in an improvement of performance for clients. She has worked with a wide range of local and national brands including: Blue Apron, Regions Bank, Grey Goose, Ideal Image, Citi, Celebrity Cruises, Borgata Hotel Casino & Spa, Nestle and more. Previously, Melissa was in the Client Services department managing all of the print and marketing efforts for Burger King restaurant chains across the United States and Latin America. Melissa is fluent in Spanish and holds a BS in Marketing and International Business at Florida International University. She enjoys traveling to unique destinations around the world and in her spare time volunteers at local charities.

Experience

1. Group Vice President

   Razorfish

   Mar 2023 — Present

Education

• Florida International University

  Bachelor's degree, Marketing, International Business

  1998 — 2001

Skills

• Media Planning
• Digital Strategy
• Digital Marketing
• Digital Media
• Advertising
• Client Services
• Account Servicing
• Data Analysis
• Social Media
• Programmatic Media Buying
• Integrated Marketing
• Negotiation
• Mobile Advertising