Melissa vander Laan
Impact-Driven | Integrated Marketing Communications | Narrative Development | Data-Informed
- Role
- Associate Director, Content Strategy at Cedars-Sinai
- Location
- Bloomfield Hills, MI, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
About Melissa vander Laan
Senior leader experienced in driving high-impact communication strategies across…
Experience
Associate Director, Content Strategy
Feb 2025 — Present
Member of the digital marketing team responsible for setting the overall digital content strategy to strengthen Cedars-Sinai’s brand voice across platforms.
Education
Kellogg Executive Education
Digital Marketing Strategies
2020 — 2021
Butler University
Bachelor of Arts
1993 — 1997
Skills
- Event Planning
- Integrated Marketing
- Sponsorship Activation
- Marketing Communications
- Social Media
- Content Strategy
- Message Development
- Public Relations
- Internal Communications
- Media Relations
- Reputation Management
- Media Outreach
- Content Development
- Event Management
- Crisis Communications
- Press Releases
- Corporate Communications
- Newsletters
- Strategic Communications
- Nonprofits
- Account Management
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