Melissa van Dyke

About Melissa van Dyke

I am a digital advertising professional with over eight years of hands-on campaign management experience. I deliver best-in-class advertising campaigns while leading and mentoring a team of campaign strategists. I incorporate my fun personality into each custom campaign I develop.(You’ve probably seen a few on your TikTok feeds!) I have a proven track record in campaign execution and oversight, but I particularly love driving strategy and coming up with new ways to generate meaningful campaign results.

Experience

1. Senior Digital Marketing & Paid Social Consultant

   Delta Dental Ins.

   Jul 2024 — Present · San Francisco, CA, US

   Manage all paid and organic social media for direct-to-consumer business segmentsincluding: Individual & Family Direct Plans, Federal & Government Programs, AARP,Mutli-cultural, and Medicare Advantage Alliances-Oversee end-to-end campaign planning and execution across paid and organic socialchannels; lead strategy, creative briefings, performance optimization, and reporting-Serve as the subject matter expert and point of contact between the digital media teamand external agencies-Develop long-term strategic marketing roadmaps across diverse business lines toalign campaign performance with enterprise growth and compliance goals-Serve as project lead for key marketing infrastructure initiatives including HIPAA-compliant pixel tracking, Salesforce Marketing Cloud audience expansion-Expand internal paid media capabilities by successfully vetting and onboarding DeltaDental’s first in-house programmatic DSP (Basis), and launching new channels includingReddit and TikTok ads-Created and manage comprehensive LookerStudio dashboards to track performance ofall organic and paid social media efforts that encompass six channels/profiles

Education

• Saint Mary's College of California

  Bachelor of Science (B.S.), Psychology and Business Administration