Melissa V. Lester

Executive Client Partner @Cox Automotive Inc.

Atlanta, GA, US
EMAILS
m••••••••@coxautoinc.com
MOBILE NUMBERS
+16•••••••66

Signup · Get unlimited contacts

WORK HISTORY

Oct 2020 — Present

Executive Client Partner @Cox Automotive Inc.

View department →

Atlanta, GA, US

Responsible for building, expanding, and maintaining executive level OEM relationships at Rivian, Ford Motor Company, Lincoln Motor Company, FordDirect, and VW Group (Audi, Porsche, and Volkswagen) on behalf of Cox Automotive-Leverage a highly matrixed team across Cox Automotive to drive successful client interactions, deliver client value, and execute successful business strategies serving the OEM, Captive Finance organization, agencies of record, and key strategic teams-Demonstrate a strong track record of high-impact leadership with a focus on positive internal and external relationship building, team building, cross-functional collaboration, and problem solving-Leverage strategic leadership skills to link client needs to solutions and business strategies that deliver value and revenue growth-Responsible for connecting product and solution needs across the OEM landscape to drive client value and organizational success-Serve as the strategic leader and \'quarterback\' for the overall account strategy providing strategic direction to all sellers who have individual revenue responsibility for the account-Leverage 19 years of extensive OEM knowledge to solve complex problems that have broad organizational impact-Responsible for OEM revenue generation, growth, and retention, as well as overseeing the contract renewal cycle

EDUCATION

1996 — 2000

The University of Georgia

Bachelor of Business Administration (BBA), Marketing with a minor in Mass Communications

SKILLS

Marketing StrategyCreative Program DevelopmentConsumer and Market AnalyticsDigital Asset ManagementCollisionBrand StrategyDealer and Distributor OperationsCrmMessaging and Creative DevelopmentDigital Communication StrategyManagementBusiness StrategyAutomotive Aftermarket

ABOUT MELISSA V. LESTER

Senior automotive marketing and strategy leader with OEM corporate marketing and tactical field experience, excelling in executive relationship management and business strategy development.Specialties: Automotive Marketing, Executive Relationship Management, CRM, Business Strategy, Marketing Strategy, Product Marketing, Client Relationship Management, Account Management, Consumer Experience Development, Dealer Operations, Messaging and Creative Development, Strategic Planning, and Brand Strategy.

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.

Melissa V. Lester — Email, Phone Number & Contact Info | Unifers