Melissa T.
Marketing eCommerce IT Systems Leader in the CPG Beverage Alcohol Industry
- Role
- Product Information Analyst at Brown-Forman
- Location
- Louisville, KY, US
- LinkedIn followers
- 500 followers
About Melissa T.
Global commercial operations leader experienced in the beverage alcohol industry5 promotions during this tenure working with cross functional team members from brand, shopper marketing, insights, analytics, national accounts, finance, IT, procurement, product registration, project management, and distributor networks, and supply chain operations. Most recently: Product Information Analyst• Responsible for the integration the company\'s Product Information Management software across multiple systems such as Salsify, SAP, MDM, DAM, and Salesforce. • Develop and ongoing maintenance mapping digital product catalogs and implementation of channel syndications to retailers and distributors for efficient communication and distribution.• Created product hierarchy in accordance with GDSN guidelines, property management, and automated workflow streams to optimize processes leading to increased efficiency and accuracy.• Build and train e-commerce commercial teams utilizing our PIM tools. • System administrator for security permissions, roles, and groups as well as troubleshooting.Leading Global Transformational Project (20••••22)• Analyzed company-wide spend category and found a significant opportunity for savings• Developed strategic vision for transformational change • Approval for Executive Sponsorship – RFP Global Sourcing Agency• Awarded contract to our new agency and led Implementation – resulting in $38.5 MM in savings• Received highest rating of “Excellent” in 2021 (Only 5% of the company is awarded this rating)
Experience
Product Information Analyst
Sep 2022 — Present · Louisville, KY, US
In my role as a Product Information Analyst at Brown-Forman, I was responsible for integrating the company\'s Product Information Management software across multiple systems such as Salsify, SAP, Semarchy, and Salesforce. By streamlining these systems, I was able to improve data quality, leading to increased productivity and customer satisfaction.• Develop product catalogs and implemented channel syndications to retailers and distributors for efficient communication and distribution.• Created workflow streams to optimize processes leading to increased efficiency and accuracy.• System administrator for permissions, roles, and groups.
Education
University of Southern Indiana
Bachelor of Business Administration - BBA
Indiana Wesleyan University
Master of Business Administration - MBA
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