Melissa Stump

Sr Manager Loyalty & Crm @Brooks Running

Lead Brooks loyalty program expansion, awareness, and performance growing new members, increasing active member engagement, and gathering 1st party data to build runner profiles-Oversee the Brooks Running CRM team that is responsible for strategy, email execution, content, deliverability, and performance-Deliver on CRM revenue goal and manage/scale to expected growth-Leverage customer data and analytics to inform the creation of loyalty tactics, drive traffic and conversion.