Melissa Stump
- Role
- Sr Manager Loyalty & Crm at Brooks Running
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Melissa Stump
Experienced Digital Marketer with a demonstrated history of working in the sporting goods…
Experience
Sr Manager Loyalty & Crm
Jan 2023 — Present
Lead Brooks loyalty program expansion, awareness, and performance growing new members, increasing active member engagement, and gathering 1st party data to build runner profiles-Oversee the Brooks Running CRM team that is responsible for strategy, email execution, content, deliverability, and performance-Deliver on CRM revenue goal and manage/scale to expected growth-Leverage customer data and analytics to inform the creation of loyalty tactics, drive traffic and conversion.
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