Melissa Stirewalt
STEAM Program Management ➤ Marketing | Events | Partnerships ➤ Delivering outstanding and impactful experiences that drive engagement in the world of Motorsports
- Role
- Steam Manager at Charlotte Motor Speedway
- Location
- Concord, NC, US
- LinkedIn followers
- 500 followers
About Melissa Stirewalt
Experienced in both sporting and educational events and program development. Skilled in marketing strategies and platforms to increase growth through brand awareness. Set myself to a higher standard to achieve, inspire and connect youth to the vast opportunities in the field of Motorsports.
Experience
Steam Manager
Nov 2025 — Present
Produce a revenue-generating program through strategic corporate partnerships, sponsorship development, and brand activations, driving 157% revenue growth from 20••••25 and expanding attendance 129%(13,231 to 30,307 participants).• Lead sponsorship acquisition and partner activation strategy through program offerings with brand objectives to deliver measurable YoY growth • Execute integrated marketing strategies to increase program visibility, partner engagement, and overall audience growth
Education
Rowan-Cabarrus Community College
Associate in Applied Science in Business Administration/Marketing and Retailing, Marketing
2012 — 2014
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