Melissa Stephenson

About Melissa Stephenson

I\'m a high-energy former Digital Director, now in a Media Relations role. With 3 years under my belt in the ever-changing, exciting content marketing world, I’m passionate about working with clients to earn visibility within Google search.I have proven results in using my former local news management experience for successful organic link building and fostering positive media relationships. My focus also includes digital content development and improving content marketing, outreach, promotion, and social media marketing.I\'m also experienced in human resources. Managing the digital department at a local news station built my talent acquisition, performance management, and conflict-resolution skills, among others.

Experience

1. Sr Media Relations Associate

   North Star Inbound

   Oct 2025 — Present

   I manage client and media relationships while leading data-driven digital marketing strategies. My role includes account management, running monthly client meetings, and creating and presenting quarterly performance reports. I develop and execute digital content strategies across content marketing, email, and social media, while supporting content outreach and high-authority organic link-building efforts. I focus on problem-solving, setting clear internal and external expectations, and delivering measurable results for brands.

Education

• Virginia Commonwealth University

  Bachelor of Science (B.S.), Broadcast Journalism

  2009 — 2013

Skills

• Enps
• Television News
• Video Production
• Highly Personable
• News Writing
• Ap Style
• Video Editing
• Edius
• Highly Dedicated
• Organization
• Microsoft Excel
• Broadcast Television
• Communication Skills
• Adobe Audition
• Camera Operating
• Online News
• Radio Broadcasting
• Studio Lighting
• Adobe Premiere Pro