Melissa Simpson
I\'m an audience engagement manager and multimedia journalist that uses reporting, photography, and design to create meaningful & educational content that sparks engagement, grows audiences, and drives brand awareness.
- Role
- Audience Engagement Editor at Next City
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Melissa Simpson
Audience engagement specialist and multimedia journalist who enjoys blending reporting…
Experience
Audience Engagement Editor
Sep 2019 — Present · Philadelphia, PA, US
Spearheaded the production of more than 100 webinars, while focusing on topic ideation, speaker coordination, tech support, and event promotion.Grew social following across all platforms by 8% while reviving our presence on Instagram (+69%) and LinkedIn (+96%) and launched branded TikTok account. Collaborated with a team to grow a select community of city builders through a members-only newsletter, private social media groups, and in-person and virtual events. Developed email and social collateral for fundraising campaigns that regularly brought in more than five figures in donations. Managed, designed, and disseminated a suite of topical newsletters to various audience segments while maintaining active subscriber lists. Successfully led the launch of various products that improved audience engagement and aided in social media growth, including Social News Desk and SparkLoop.Collaborated with the advertising team to ensure client deliverables were fulfilled based on contractual obligations. including site and newsletter ads as well as sponsored webinars and articles.
Education
Delaware County Community College
Associate’s Degree, Journalism
2015 — 2017
Temple University
Bachelor's degree, Journalism
2017 — 2019
Temple University
Master of Science - MS, Digital Marketing
Skills
- Pitching Stories
- Microsoft Office
- Social Media
- SEO
- Wordpress
- Pitching Ideas
- Journalism
- Css
- Squarespace
- Event Planning
- Cms
- Google Drive
- Public Speaking
- Pitching Media
- Basic Html
- Youtube
- Blogging
- Adobe Photoshop
- Smartboards
- Editing
- Computer Hardware Troubleshooting
- Social Networking
- Social Media Marketing
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