Melissa Sheila Garcia
I help organizations turn behavioral and social media data into actionable strategy. Excited about AI’s role in speeding insights, spotting trends, and anticipating consumer needs in new ways!
- Role
- Associate VP, Data Analytics at Material
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Melissa Sheila Garcia
I help organizations turn complex digital and behavioral signals into meaningful insights…
Experience
Associate VP, Data Analytics
Dec 2021 — Present · Boston, MA, US
Leading end-to-end research projects utilizing digital behavioral data—designing and executing robust analysis plans, delivering comprehensive reports with actionable recommendations for clients. Helping teams and clients solve business challenges by structuring big data analytic frameworks that drive informed decision-making. Collaborating with leaders across other Centers of Excellence, such as the Data Science team, to pioneer innovative analytic techniques that generate high-impact insights. Overseeing and executing competitive media and creative landscape analyses, delivering data-driven insights to optimize clients\' media planning and market positioning. Advising Material’s business development team by providing knowledge on Digital Analytics, Competitive Intelligence, Media Measurement, and Activation to craft tailored solutions, uncovering key insights, and driving client success.
Education
De La Salle University
Bachelor of Arts
Hult International Business School
Master of Business Administration
Skills
- Saas
- Business Development
- Digital Marketing
- Product Development
- Crm
- Strategic Planning
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Analytics
- Product Marketing
- Customer Insight
- Market Research
- Data Analysis
- Product Management
- Project Management
- Account Management
- Market Analysis
- Competitive Analysis
- New Business Development
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