Melissa Senoff
Sr. Marketing Manager at Solera
- Role
- Marketing Manager at Solera Fleet Solutions
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Melissa Senoff
Experienced marketing and sales operations professional with expertise in email marketing, demand generation, integrated campaign management, and marketing operations. Experienced at developing strategies that maximize marketing budget to drive revenue and develop and manage creative go-to-market programs. Excellent ability to analyze marketing performance metrics and optimize for results. Effective leader and communicator. Specialties: Demand GenerationEmail Marketing (Marketo, Hubspot, Salesforce Marketing Cloud)Marketing AutomationOnline Media & AdvertisingMarketing Strategy SEO & SEMB2B & B2C
Experience
Marketing Manager
Dec 2015 — Present · San Diego County, CA, US
Responsible for the development and execution of end-to-end integrated campaigns including strategic campaign planning, execution, evaluation and optimization. Utilizing both inbound and outbound marketing channels in support of company’s aggressive revenue growth goals. I’m focused on generating demand and nurturing target prospects to drive revenue growth for SmartDrive. Other key areas of focus include- Managing cross-functional resources to enable demand generation programs including advertising, content syndication, editorial sponsorships, paid search, email nurture programs, and webinars to generate targeted sales accepted leads- Utilizing campaign data to report, evaluate, and optimize campaigns to drive stronger results- Increasing market coverage through database analysis and optimization
Education
Colorado State University
Bachelor of Business Administration (BBA)
San Diego Mesa College
A.S.
1994 — 1997
Skills
- Social Media
- Google Analytics
- SEO
- Advertising
- Salesforce.com
- Customer Service
- Online Marketing
- Customer Engagement
- Supervising
- Management
- Team Building
- Marketing
- General Awesomeness
- Sales
- Email Marketing
- Web Analytics
- Online Advertising
- Digital Media
- Digital Marketing
- Marketing Strategy
- Social Media Marketing
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