Melissa Schalk

Founder @Luminous Digital Marketing

Founded and scaled a digital marketing consultancy delivering strategic brand growth and revenue impact for clients across diverse industries, from startups to large enterprises. Operate as a trusted advisor and fractional CMO, aligning marketing strategy with business objectives to drive measurable growth.Selected Achievements & Impact:Partnered with CEOs, founders, and executive teams to develop and execute go-to-market strategies that accelerated growth for early-stage and established businesses.Led multi-channel digital campaigns (paid media, SEO, social, content) that consistently delivered 3–5x ROI and expanded customer acquisition pipelines.Directed brand positioning and storytelling initiatives for clients in healthcare, higher education, and technology, resulting in measurable increases in brand awareness and engagement.Built and mentored cross-functional marketing teams, establishing processes and playbooks that enabled scalability and efficiency.Advised on business planning and development, helping startups secure funding and established businesses penetrate new markets.Industries Served: Healthcare & Medical, Higher Education, Consumer Brands, Authors & Influencers, Technology Startups, and Enterprise Organizations.