Melissa Tirado
MBA | Growth Marketing Leader | Driving Customer Centric Lifecycle Strategies
- Role
- Vice President, Product Marketing Strategy - Early Month on Book at JPMorganChase
- Location
- Newark, NJ, US
- LinkedIn followers
- 500 followers
About Melissa Tirado
I’m a strategic marketing leader with over 10 years of experience driving meaningful growth and leading high-impact teams across global markets. From go-to-market strategy to retention, paid media, and member experience, I bring a customer-first mindset and a deep understanding of how to turn insight into action.I lead with empathy, clarity, and a belief that the best results come from teams that feel supported and empowered. I’m passionate about building trust, aligning on purpose, and delivering with integrity, while always looking for smarter, more effective ways to drive performance and impact. Whether navigating change or mentoring talent, I aim to elevate outcomes and people at the same time.I believe great work happens when people feel seen, supported, and inspired.
Experience
Vice President, Product Marketing Strategy - Early Month on Book
Sep 2025 — Present
Education
Rutgers University
Certification, Digital Marketing
Rutgers Business School
Master of Business Administration - MBA, Strategy and Leadership
2017 — 2023
Kingsborough Community College
Associate of Arts and Sciences (A.A.S.), Fashion Merchandising
Baruch College
Bachelor of Science (B.S.), Industrial and Organizational Psychology
Skills
- Market Planning
- Campaign Management
- Direct Marketing
- Crm
- Marketing
- Marketing Strategy
- Vendor Management
- Customer Acquisition
- E-Commerce
- Online Marketing
- Multi-Channel Marketing
- Segmentation
- Telemarketing
- Integrated Marketing
- Customer Segmentation Strategy
- Customer Retention
- Online Advertising
- Email Marketing
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