Melissa Roth
- Role
- Senior Global Marketing Manager at Abbott
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Melissa Roth
Senior global marketing leader with nearly 20 years of experience, spanning all facets of…
Experience
Senior Global Marketing Manager
Jan 2021 — Present
Innovation leader for rapid molecular diagnostics. Focused on upstream product ideation, development, and global commercialization efforts for new STI portfolio. Committed to understanding customer and commercial needs, defining product value story, and collaborating with cross-functional partners to deliver solutions to enhance market leadership, drive access in new channels, and elevate the global diagnosis and treatment of STIs. Formerly, product owner for ID NOW respiratory assay portfolio including COVID-19, Influenza, Strep, and RSV. Responsible for developing and implementing strategies including assay, hardware, and software enhancements, new to market solutions, and next generation testing alternatives to maximize ARDx leadership and differentiation with current and future rapid molecular diagnostic platforms and assays.
Skills
- Project Management
- Business Development
- Valuation
- Public Relations
- Cross-Functional Team Leadership
- Marketing Strategy
- Strategy
- Social Media Marketing
- Branding & Identity
- Marketing
- Advertising
- Marketing Research
- Corporate Communications
- Management
- Negotiation
- Leadership
- New Business Development
- Marketing Communications
- Integrated Marketing
- Innovation
- Strategic Planning
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