Melissa Root

About Melissa Root

Positive and results-driven professional with nearly two decades of experience in sales, advertising, and strategic marketing. Proven track record in developing impactful strategies, managing client relationships, and driving revenue growth. Expertise in creating engaging multi-platform campaigns and executing high-profile events. Committed to going the extra mile to deliver high ROI and grow strong client connections.

Experience

1. Events Marketing Manager

   Spectrum Business

   Jan 2023 — Present · Charlotte, NC, US

   Results-driven Events Marketing Manager skilled in creating impactful client experiences and executing strategic marketing initiatives that drive revenue growth. PRODUCTS: Wireless, Fiber, Networking Technology, Telecommunication.MEDIUMS: Developed and executed diverse client engagement programs including- Lunch N Learns, Leadership Roundtables, Annual Sales Recognition Trips, Trade Shows, Virtual Events, Sales Contests, Corporate Suite Ticket Distribution. TARGET & SEGMENTATION: Focused on key verticals: State and Local Government, Healthcare, Hospitality, Mid-Market, and National.PROJECT MANAGEMENT: Managed end-to-end execution of local, regional and national trade shows, sponsorships, and association-led initiatives (e.g, HIMSS, BOMA, NADITA, AAHOA). Designed and facilitated memorable high-touch client experiences, including exclusive events (e.g, BMW Driving Experience, Kentucky Derby, US Open). Managed corporate suite ticket distribution for concerts and sporting events, including NFL, NBA, PGA, NHL, MLB and professional soccer, handling contracts and coordinating ticket allocation with sales teams.SALES ENABLEMENT: Partnered with sales leaders to drive pipeline growth and accelerate sales. Created sales initiatives to motivate and energize East region sales team members to meet quotas and win contests (e.g, Ring Central Rally, Quota Club, Presidents Circle).

Education

• University of North Carolina at Charlotte

  Bachelor's degree, Communication and Media Studies

• The University of North Carolina at Chapel Hill

  Bachelor of Fine Arts - BFA

  2006 — 2007

Skills

• Microsoft Excel
• Powerpoint
• Integrated Marketing
• Marketing
• Customer Service
• Digital Media
• Advertising
• Outlook
• Sales
• Marketing Strategy
• Crm
• Sales Management
• Budgets
• Analysis
• Social Media
• Management
• Account Management
• Negotiation