Melissa Robles

About Melissa Robles

Dynamic, results-oriented business operations leader with outstanding strategic acumen,…

Experience

1. Affiliate & Partnerships Manager

   Skyscanner

   Jan 2023 — Present

   Drive the go-to-market strategy, market share, and revenue performance as owner of the US, North America, and Latin America markets with UK-based metasearch travel engine technology firm. Cultivate relationships with 33+ assigned partners (online travel agencies, flight search companies, influencers, online travel agencies, travel guides, hotel, and car rental providers) representing $1M+ in annual revenues to negotiate affiliate content and marketing agreements. Direct planning, analysis, media placement, research, marketing performance activities, and product integrations via APIs, widgets, and referral links. • Positioned Skyscanner as key player in must-win US, Canada, and Brazil markets. Optimized early-stage presence by sharpening value proposition, increasing technical and operational support, closing market gaps, and applying BI insights. • Led programs delivering 108% YoY revenue growth and 52% traffic increase. Onboarded and reactivated 5 partners, boosted activity via 10 partners, and liaised with American Airlines team in strengthening positioning and execution.

Skills

• Portfolio Management
• Social Networking
• Management
• Qualified Retirement Plans
• Retirement Benefits
• Banking
• Contract Management
• Marketing Communications
• Marketing Strategy
• Alternative Investments
• Finance
• Operations Management
• Crm
• Marketing
• Team Leadership
• Advertising
• Process Improvement
• Series 66
• Advertising Sales
• Microsoft Office
• Strategy
• Brokerage
• Project Management
• Expense Budget Management
• Team Building
• Social Media
• Microsoft Excel
• Manage Client Relationships
• Strategic Planning
• Broadcasting
• Financial Services
• Leadership
• Sales Operations
• Customer Service
• Team Management
• Television
• Analysis
• Broadcast
• Stock Trading
• Compliance