Melissa Rieke

WORK HISTORY

EDUCATION

ABOUT MELISSA RIEKE

Social Media Marketing Leader | Creative Strategist | Team BuilderAt Purple Wave Auction, social media is a dynamic bridge that connects people to the equipment, opportunities, and stories that matter most. By showcasing the unique individuals behind the scenes and those interested in our diverse range of assets, we create campaigns that foster trust, highlight expertise, and celebrate connections.Leading a talented team, we strategize and execute creative, data-driven initiatives across Instagram, Facebook, LinkedIn, TikTok, X (Twitter), YouTube, and Pinterest. Our focus is not just on the equipment we auction but on targeting the marketing efforts to meet the needs of those seeking these assets—from agricultural and construction equipment to fleet vehicles. Each campaign is tailored to reach and resonate with the people who will benefit most from what we offer.Using tools like Sprout Social, Slack, Google for Business, and Tableau, the team monitors performance, optimizes strategies, and ensures every piece of content delivers value. Social media becomes a stage where Purple Wave’s core values of trust, team, care, and passion shine, whether it’s through highlighting the expertise of our team, showcasing the incredible assets available, or celebrating the stories of our buyers and sellers.Sharing the good works and knowledge of the people at Purple Wave and connecting them to the unique individuals interested in our auctions is more than a daily goal—it’s a source of joy. Every post, story, and campaign is an opportunity to strengthen relationships and elevate Purple Wave’s standing as a trusted partner in agriculture, construction, and fleet equipment industries.Let’s connect and celebrate how people, stories, and assets come together to make a difference.