Melissa Rainey

About Melissa Rainey

Tenured senior professional in the Enterprise space including K-12, Higher Education, Federal, State and Local government, fortunes and large local and regional customers. Complex negotiations with long sales cycles requiring strategic and value proposition selling to build partnerships with high value organizations. Great customer service, product knowledge, and commitment to being the best is my motivation. A few of my career highlights include: Delivered training to 150 volunteers and staff members YTD, compiling a detailed fifty-page software training manual, developing client operational processes, and documenting numerous best practices, leading to a 25% reduction in volunteer attrition rates. Introduced and implemented CRM software across multiple sites with manual systems. Results included substantial monthly payroll savings of 15% and monthly workload reduction by 30 hours. Launched and completed 35 projects for 7 Blockchain companies propelling each client\'s customer base from 0 to in one year and contributing to $4M in node sales.

Experience

1. Sales and Marketing Director

   Brightwater Senior Living Group, Llc

   May 2025 — Present · Bend, OR, US

   As Sales and Marketing Director, I lead community outreach and occupancy growth efforts by developing strategic marketing plans, managing referral relationships, and guiding families through the senior living transition process. I oversee all aspects of lead generation, tours, and move-ins, ensuring a personalized and compassionate experience for prospective residents and their families. My role focuses on building strong community partnerships and maintaining high occupancy levels while upholding the values and mission of Mt. Bachelor Assisted Living and Memory Care.

Education

• University of Oregon

  Bachelor's degree

Skills

• B2b
• White Boarding
• Sales
• Cold Calling
• New Business Development
• Management
• Lead Generation
• Saas
• Business Development
• Online Marketing
• Marketing Strategy
• Sem
• Salesforce.com
• Solution Selling
• Sales Management
• Crm
• Sales Process
• Sales Presentations
• Negotiation
• Contract Negotiation
• Email Marketing
• Cloud Computing
• Social Media Marketing
• Strategic Partnerships
• Leadership
• Digital Marketing
• Selling
• E-Commerce
• Sales Operations
• Customer Satisfaction
• Demand Generation
• Direct Sales
• Strategic Planning
• SEO
• Social Networking
• Social Media
• Business-to-Business (B2b)
• Software as a Service (Saas)
• Search Engine Marketing (Sem)