Melissa Phonekeo

About Melissa Phonekeo

I am an experienced paid media/search strategist skilled in managing and optimizing campaigns to maximize ROI. Proficient in Google Ads, Microsoft Ads, and analytics platforms, allowing me to craft and steer campaigns that exceed client expectations, leveraging strategic planning and in-depth analytics. My commitment to optimizing search campaigns and managing account deliverables has consistently resulted in high customer retention and satisfaction.My approach is consultative, providing advice grounded in a robust understanding of marketplace dynamics and data-driven insights, which enriches client experiences and drives measurable results.

Experience

1. Digital Marketer - Ppc Strategist (Findlaw)

   Thomson Reuters

   Mar 2023 — Present · Eagan, MN, US

   Demonstrate accountability for the performance of assigned accounts and customer retention- Manage accounts to ensure all project deliverable deadlines are met- Analyze and report on Pay per Click campaign results and articulate value to client usingdocumented reports and presentations as necessary- Develop and maintain understanding of marketplace dynamics and key players and communicateto internal customers- Be consultative to customers by providing recommendations and rationale- Provide excellent customer service to ensure that the expectations of the client are met- Problem solve through critical thinking and making data driven decisions. Research and strategizepaid search campaign plans for our clients- Effectively prioritize high volumes of work and customer demands. Effectively manage the spend ofpaid search budgets while maintaining high standards of performance metrics- Utilized Performance Max campaigns when faced with the need to improve awareness in a competitive market and expand reach within a limited budget- Multi-location & multi-state lead generation for law firms across the United States- Uitilized analytics platforms such as Power BI, Tableau, & Adobe Analytics- Use Excel to analyze large data sets to calculate metrics, create visualizations, and identify trends for clients.Software: Power BI, Tableau, Adobe Analytics, Shape.io

Education

• Augsburg University

  Bachelor of Arts (B.A.), Marketing

Skills

• Healthcare
• Staff Training
• Powerpoint
• Microsoft Excel
• Teamwork
• Event Planning
• Data Entry
• Time Management
• Marketing
• Microsoft Word
• Team Leadership