Melissa Payer
Senior Director - Global Market Access Strategy, Value & Pricing at Novocure
- Role
- Senior Director - Global Market Access Strategy, Value & Pricing at Novocure
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Melissa Payer
A results-driven commercial leader dedicated to expanding patient access to innovative therapies via high visibility and impactful initiatives. Proven growth mindset through increasing knowledge and roles in market access, Value/HEOR, and brand marketing (HCP/Patient/Payer) in US and global markets. Recognized for excellence in cross-functional collaboration and proactive communication. Specialties & Experience: Medical Technology, Device & Pharmaceutical Launch Readiness/Launch Execution Strategic Market Access Planning Global Pricing Governance Patient Access & Co-Pay Programs Strategy, Communication & Promotion in Medical Technology & Pharmaceuticals Direct to Patient (Consumer) Marketing Patient Ambassador Program Development & Implementation Healthcare Professional (HCP) Marketing Managed Care/Payer Marketing Digital & Multi-Channel Marketing Market Research (Primary/Secondary) Leading Cross-Functional Teams Brand/Business Planning Agency/Vendor Management
Experience
Senior Director - Global Market Access Strategy, Value & Pricing
Apr 2022 — Present
Responsible for global market access strategy, value, and pricing governance for Novocure’s oncology products for expansion markets, launch, and future indications. Leader for Global Market Access Strategy, Value, and Pricing teams.
Education
University of Massachusetts, Amherst
BS, Microbiology
Bentley University - McCallum Graduate School of Business
MBA, Marketing
University of Washington
Certificate Program Completed, Health Economics & Outcomes Research
2021 — 2022
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