Melissa Parlaman
Senior Marketing Leader Driving Growth & Customer Acquisition | Demand Generation | Integrated Marketing
- Role
- Lead Marketing Manager at DIRECTV
- Location
- Woodstock, GA, US
- LinkedIn followers
- 500 followers
About Melissa Parlaman
Senior Marketing Leader with 15+ years of experience driving measurable growth through integrated marketing, digital strategy, and product-led initiatives.I specialize in building and executing end-to-end go-to-market strategies that connect brand, product, and performance and turning insights into pipeline, revenue, and customer engagement. My background spans both B2B and consumer environments, with a consistent track record of translating complex offerings into clear, high-impact campaigns.At DIRECTV, I lead strategic digital initiatives focused on customer acquisition, and engagement by leveraging data, targeting, and cross-channel orchestration to deliver measurable results.Previously at Kimberly-Clark Professional, I launched the first fully integrated commercial program for the Safety & Industrial segment—driving a 25% increase in average deal size and accelerating sales performance through aligned marketing and sales execution.Core strengths:Demand generation & pipeline growthGo-to-market strategy & executionIntegrated campaigns (digital, content, product, sales enablement)Customer lifecycle & engagement strategyData-driven marketing & performance optimization
Experience
Lead Marketing Manager
Jan 2022 — Present · Atlanta, GA, US
Drive affiliate marketing initiatives and creative execution for digital acquisition partners, driving qualified traffic and conversion growth, exceeding partner sales goals by 30%.Spearheaded creative and product enhancements for DIRECTV.com and DIRECTVstream.com, boosting user engagement and improving site performance metrics by 15%.Partnered with product teams to optimize digital messaging and user experience and ensuring brand consistency across platforms.
Education
Saint Joseph's University - Erivan K. Haub School of Business
Master of Science - MS, International Marketing
Saint Joseph's University - Erivan K. Haub School of Business
Bachelor's degree, Food Marketing
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