Melissa Parks
Director of Awareness Marketing and Lead Nurturing at Education Dynamics
- Role
- Director of Awareness Marketing and Lead Nurturing at EducationDynamics
- Location
- Norman, OK, US
- LinkedIn followers
- 500 followers
Experience
Director of Awareness Marketing and Lead Nurturing
Nov 2019 — Present
The Agency Services division of Thruline Marketing was acquired by Education Dynamics on 11/23/2019.As Director of Awareness Marketing and Lead Nurturing, my primary responsibilities are to oversee the development and execution of lead nurturing plans on behalf of our clients from helping develop the cadence and communication strategy to helping execute and deploy those communication plans. In addition to lead nurturing I also help oversee all of the traditional media placement for clients that spend ad dollars in TV, Radio, Out-of-Home. I work with our internal team of buyers to help budget and strategically plan for those different channels.
Education
Southwestern College
Bachelor of Business Administration (B.B.A.), Business, Management, Marketing, and Related Support Services
1996 — 2000
Skills
- Advertising
- Mailchimp
- Department Budgeting
- Strategy
- Brand Awareness
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Silverpop Engage
- Lead Generation
- Research
- Online Advertising
- Leadership
- Analytical Skills
- Integrated Marketing
- Email Strategy
- Email Marketing Software
- Marketing
- Email Marketing
- Strategic Planning
- Management
- Direct Response Television
- Google Analytics
- Media Planning
- Google Adwords
- Analytics
- Sem
- Microsoft Word
- Media Buying
- Microsoft Office
- Online Marketing
- Email Management
- Mass Email Marketing
- Media Buying-Traditional and Digital
- Digital Media
- Digital Marketing
- Marketing Strategy
- Direct Marketing
- Ibm Marketing Cloud
- Zeta Hub
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