Melissa Palmer

About Melissa Palmer

Experienced CRO with a demonstrated history of leading in the edtech and education industry. I am a strategic servant leader that understands culture matters. I have a passion for building successful, collaborative, cohesive teams that challenge each other to think differently, embrace change and help one another to be dynamic, while not afraid to reinvent approaches to compete at the highest levels. I have a proven track record of developing winning strategic revenue teams within the PK-12 core, supplemental and edtech spaces across family engagement, data analytics, formative assessment, visualization, curriculums and intervention areas, across subscriber-based platforms (SaaS), and, within state adoption and open territory markets. As a proven executive, I strategize and collaborate effectively with all levels of leadership internally, with state and district leadership externally, in support of building a positive brand with customer centric solution-based approaches. I promote a positive environment and create a culture of coaching by growing teams through individual and peer coaching, while implementing growth focused metrics. I am committed to advancing education to serve every child and advocate lifelong learning. I have been instrumental in the scaling, growth and preparation needed for successful acquisitions. I grew new logos by more than 60%. I have improved cross sell from 40% to 50%+. I grew gross pipelines consistently QoQ and by over 65%. I have scaled and integrated multiple sales teams into cohesive sales organizations, growing teams from regional to national. This included integrating five sales teams post mega-merger, regionalizing teams, adding leaders, building inside sales and SDR teams, a customer success team and helping develop a sales operations function. Metrics and processes were developed to support sales, customer success and marketing that included in part: various types of tracking, reporting, and forecasting, including pipeline development, sales staging, pipeline and forecast staging; lead and conversion history for MQL to SQL, renewal and expansion KPI\'s, as well as a number of more detailed forecast metrics to support predictability for both sales and success.

Experience

1. Chief Sales Officer (CSO)

   Touchmath

   Jun 2025 — Present · Colorado Springs, CO, US

Education

• RMIT University

  Master of Arts, Applied Linguistics in Second Language Acquisition (TESOL)

  1994 — 1996

Skills

• Training
• Sales Process
• Publishing
• Strategic Planning
• Team Building
• Textbooks
• E-Learning
• Strategy
• Salesforce.com
• Sales Presentations
• Academic Publishing
• Educational Technology
• Account Management
• Business Development