Melissa Okus
Marketing Coordinator @Travel Wisconsin
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WORK HISTORY
Marketing Coordinator @Travel Wisconsin
Generate reports on weekly, monthly, and seasonal bases which look into the success of numerous, simultaneous advertising campaigns to determine the best course of action for future campaigns -Highlight key trends in data from Google Analytics and Tableau, as well as travel industry data dashboards, to present to colleagues in order to formulate ideas for content and media outlets to pursue -Contribute to DEAI initiatives as a voluntary member of the DEAI Task Force to ensure all travelers are welcome in Wisconsin by brainstorming ways to highlight the inclusivity of the state in advertisements
EDUCATION
University of Wisconsin-Madison
Bachelor of Business Administration - BBA, Marketing and MHR
Whitnall High School
High School Diploma
ABOUT MELISSA OKUS
Hello! In 2022, I graduated from the UW-Madison Wisconsin School of Business in Madison…
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